Convenient Methods In Black Hat SEO - An Intro

SEO got to know about Black hat and White hat SEO techniques

Throughout my career as an SEO professional I have been through many good and the bad largely as a result of changing behaviors of search results algorithms. But despite stiff challenges, I had managed to rank my client websites high up on Google, the foremost search engines like google. This time, while using launch of Google Panda, as well as the master-stroke Google Penguin, the whole planet of internet search engine optimization however went to get a toss and as for me, it took at least a couple of days to understand and accept the main setback that every my websites received when it comes to all time row search page rankings.Thankfully, after doing sedate research work and implementing the feasible solutions on my own sites, I started noticing significant surge within their search rankings that otherwise occurred with an historical low, the same as the share market on the bad day. The positive outcomes inspired me to express the crucial areas of my thorough research work with my readers and here I am with all the tidbits regarding Google Panda and Google Penguin for you to reap the benefits of.Google: Your Titanic ShipIf you might be desirous of popularizing your organization, engines like google, preferably Google play an eminent role. However, Google is no magical wand that actually works according to your wish; perhaps it takes you to definitely make persistent endeavors to draw in quality backlinks or 'votes' so as to win high search results result pages(SERPs) rankings. In simple language, you can consider Google search engine because the Titanic ship that could allow you to sail across smoothly continuing your journey towards gaining high ROI but as well, it could leave your business sinking in the mid in the event the search engine tracks the inappropriate SEO techniques you might have adopted to meet your cause. Hence, it's great to check out the golden rule, 'The more you utilize ethical white hat SEO techniques, better are your chances to win high rankings'.The Basic DifferenceLike ideal twins, the algorithms meant to curb along the expansion of fraudulent links on Google inside their own respective manner. While Panda's versions emphasized on decreasing the ranks of low quality sites and bringing into limelight sites that accompanied excellent content, Google Penguin geared towards clipping the wings of web sites which are up against the Google webmaster's guidelines by adopting certain unscrupulous black hat SEO techniques.Google Panda and PenguinIn the greed of attaining prominent rankings, webmasters or even the SEO companies for the children, almost made it a habit to violate copyrighted material. They copied original content off their sites and blogs to their own personal sites. None in the online material, whether in text, image or video form was spared from use illegally. All these ways though being black hat SEO techniques helped the unscrupulous sites to achieve prominent rankings whereas the first sites were built to bear heavy losses both in terms of rankings and business. Ever since 1998, Google kept on introducing varied algorithms to hold a cheque on these kinds of flawed activities however they ceased to make any major difference. It was only Feb, 2011 when the google search reduced heavily over the copyright infringers with Google Panda that impacted 11.8% search queries made on Google as was mentioned inside a Google's official post dated Feb25, 2011, published by Amit Singhal, a Google Fellow, and Matt Cutts, the Principal Engineer. It further said,"This update was created to reduce rankings for low-quality sites-sites that are low-value add for users, copy content using their company websites or sites which are just not very beneficial. At the same time, it will provide better rankings for high-quality sites-sites with original content and information including research, in-depth reports, thoughtful analysis etc." (1st Image).Since then Google maintained introducing fresh Panda updates while using most discussed one being Panda 3.5 that's released on April 25th. The latest anyone to break the ice is Panda 3.8, announced on June25, 2012. Aside these changing Panda algorithms, Google released yet another fresh algorithm with all the name of 'Penguin' that aimed at curbing web sites leveraging illicit SEO techniques for example cloaking, keyword stuffing, content duplicity plus more, with all the intention to get topnotch search page rankings. I indicate one to undergo these updates and manage your websites accordingly if you to wish to gain prominent Google ranking.Targeting Spam, Not Over OptimizationOne month before the announcement of Google Penguin in a panel discussion at SXSW named Dear Google & Bing: Help Me Rank Better!, also attended by Danny Sullivan, Editor-In-Chief of Search Engine Land and Duane Forrester, Bing's Senior Product Marketing Manager, Matt Cutts discussed a search ranking penalty for "over SEO'ed" or "over-optimized" websites. He further said, "The new over optimization penalty will likely be introduced to the serp's in the upcoming month or next few weeks. The purpose is to 'level the playing field'. To give sites which may have great content a much better shot at ranking above sites which have content it's not as great but do a much better job with SEO".However on April24th, with the launch of Penguin, Cutts clarified his statement by urging it is indeed a similar update he brought up but doesn't make reference to the "over-optimization statement" that designed to target SEO. Danny Sullivan writes in their article about his conversation with Matt Cutts in which the Distinguished Engineer at Google Inc said, "I think 'over-optimization' wasn't the best description, because it blurred the difference between white hat SEO and webspam. This change is geared towards webspam, not SEO, so we tried to make that fact more clear in the article".Link Issues That Affected Websites after Penguin UpdateI was almost torn apart with the sudden downfall of my websites' rankings, without getting any fault of mine. The same situation caused a number of other SEO professionals to panic all over the world at the same time. Evidently, problems with links arrived on the scene to be among the major causes of this sudden drop as I worked out in my researches. It would be worthwhile sharing those link-based factors together with you so you may screw the things if the problems for your end are also somewhat similar.1. Lack of quality links from relevant sites: While looking to be aware of exact basis for slashed rankings of my websites, I came across various articles that indicated insufficient incoming links from sites of similar niche as a prominent cause of this flaw. Penguin values those sites that muster quality backlinks from domains belonging to a similar vertical as that relating to yours. If you desire to understand about the diversity of your respective site's anchor-text or even the updated information of your profile, then ahrefs and Open Site Explorer are two bankable tools normally made available.2. Lagging behind in natural links: This is probably the most common problems being encountered by web owners after the inception of Google Penguin; my case was no exception either. Varied factors contributed to this dilemma such as: Buying one way links with identical anchor-text: If you might be purchasing links from the website with exactly same anchor texts then beware, since this practice violates Google's guidelines. The internet search engine strictly opposes the use of paid links with the sole motive to advertise rankings rather than proving valuable for its visitors. Spamming in content: Are you using a gibberish user name that is certainly no more than a spam for Google? Do your comment signatures contain exact match anchortext? If for virtually any or both of these questions you say Yes then trust me, you have a large reason to be concerned. Google considers these techniques since the most undesirable ones his or her only intention is usually to rank the url unnaturally for many pin-pointed keywords. Avoid links from forbidden sites: Care never to collect backlinks from websites that is included with continuous pop-ups, harmful malware or spams. They are indeed a huge letdown for Search Page rankings. Thankfully, I always kept distance from these links and as soon as the update, I have even be a little more cautious and indicates exactly the same in your case also. Guest posts: Yet again anchor-text is and plays the spoilsport because most of the websites which may have been downgraded by Penguin had backlinks from websites that contained low-quality guest posts that had not even attempt to do using the intended topic. 3. Extensive Use of Money Keyword:A money keyword is only the one which makes it possible to generate income through high SERPs and the ones often visit just about any extent in using these keywords inside the greed to draw in exceptional benefits. After the link between Google penguin depicted a slump inside SERPs to get a tastes sites, Microsite Masters conducted a survey that involved the comparison of links having "money" keywords as anchor-text with those having words besides main keywords used as anchortext. The results were a bit startling, as most from the affected websites contained money keyword for anchor text in over 60% of one way links giving strategy to negative SEO, a strictly prohibited by Google. The moral in the story is usually to switch over to more meaning words for anchor text that may assure respectable search volume rather than relying heavily on money keywords. The graphical representation below specifies this fact more clearly (image credit by MicrositeMasters): (2nd Image and 3rd Image)Link Building Tips after Panda/Recovering from PenguinAfter encountering countless link issues, it's but likely that you will get discouraged on the extent that you simply drop thinking about regaining the search page rankings. But this really is the point where you should resurrect and encourage yourself to move in the topmost spot of Google SERPs. For sure, Link building is rarely a similar post Google Penguin nevertheless, you could prove your mettle and are available out victorious. Here are some influential tips that could assist you to inside your craved endeavor: Try avoiding anchor links with exact match: This strategy would require nowhere in rankings, instead could tend Google to penalize you for having multiple links with exact match anchor-text. A better ploy would therefore be to focus on links with keywords emphasizing on the publicity want to promote and not on other links that includes non-branded keywords, more help on Impact of Anchor Text Diversity & Link Relevancy. Be inconsistent with your linking efforts: Seems awkward but this tactic is a bit more more likely to work with your favor. While you happen to be doing backlink building using a definite monthly budget, it is better not to follow along with a definite pattern. Google is smart enough to discern the ceaseless growth within your paid links on daily, weekly or monthly basis. Penguin update terms in this way of link building as unnatural that's not at all best for your site's health within the search results. Hence, try to produce things as inconsistent as you possibly can. Buy a variety of paid links: If you're counting on paid links for your website's promotion, make sure to have variety with your selection. I mean, it's good to have links from all sorts of websites whether small, big, with good PR or no PR in any respect, with nofollow links etc. Links from Twitter, Facebook may also be of high significance normally made available. How about investing on entire site/blog: If at this point you might have only purchased links from websites or blogs then for the change, move a bit further and get a full website or blog. This particular effort would help save from getting into the black set of Google and alongside, is likely to fetch you extended benefits in comparison to the hyperlink purchase. Be alert to 404 reports and 302 redirects: Information about 404 reports and 302 redirects is fairly useful in identifying your internal links, log files etc. Check if your links are connected for the active pages without experiencing 302 redirects.

Services offered through SEO

The leading search engines, Google, Yahoo! and Microsoft, use crawlers to find pages for his or her algorithmic serp's. Pages which are linked using their company search engine indexed pages don't have to be submitted because they are found automatically. Some search engines like yahoo, notably Yahoo!, attempt a paid submission service that guarantee crawling for the set fee or cost-per-click. Such programs usually guarantee inclusion within the database, but do not guarantee specific ranking inside search results. Yahoo's paid inclusion program has drawn criticism from advertisers and competitors. Two major directories, the Yahoo Directory and also the Open Directory Project both require manual submission and human editorial review. Google offers Google Webmaster Tools, in which an XML Sitemap feed may be created and submitted at no cost to make sure that all pages are found, especially pages which aren't discoverable by automatically following links.

My reply to these questions is yes they do work. However, i think, Black Hat strategies are quick fixes with short-run gains. I see becoming still kicking it hard and never necessarily smart. I am lazy, so I might like to do something once and let it go from there. Black Hat strategies don't allow this. Your site can get the rankings quick, but soon your website will likely be at the rear of the road. (or out of the queue completely). Black Hat involves spamming as well as the SE's hate this. They will find your website, penalize or ban it completely through the index.

One illustration of black hat SEO is keyword stuffing. It involves the unnecessary using a specific keyword on-line even when this doesn't make sense - all this in order to trick search engine bots into thinking about the site relevant for that given keyword. The keywords can be done as crudely as a simple report on what. When engines like google clamped documented on this practice, black hat SEO experts switched to your slightly modified version of this same technique - invisible text.

We gave a quick introduction of the items a search results is and how it functions inside our previous article. It is a database of webpages that indexes these website pages, and that allows searchers to search for them. Spiders are mailed to harvest hyperlinks. They harvest these website pages while using intent behind indexing them and ensuring that they're already indexed, and also making sure those already indexed are currently current.

As SEO practitioners, our intention is always to maximize our google search visibility to those spiders with all the purpose of making our information readily available for them so that searchers are more planning to find our websites, thus increasing our search results rank. SEO is concentrated most primarily on keywords, key phrase research/selection, ensuring search engines index our sites, and on-, in addition to off-, page optimization.





First as much as bat, keyword stuffing. What is that? you may ask. Almost appears like some food. Making me hungry just considering it. I'll try taking some chicken using a side of chicken stuffing, mash potatoes and keyword stuffing please.

So, should site owners think about using black hat techniques? It all depends on one's value system and risk appetite. However, for a person intent on establishing a well balanced long term online business, black hat SEO will be a fast solution to some longer term problem and is not worth the risk. You might see rapid results inside a day or two or weeks but it rarely ends well.

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